Long Beach, Wash. —The news hasn’t changed, but our website has – as of this morning, September 30.

HR41410 New Website copyAudiences are consuming more news, not less. Among those who read the news on a phone or tablet, the growth rate is high. Because of this, we have implemented the single biggest change —a responsive design so that the site can be easily viewed on mobile and tablet devices with a focus on readability.

This redesign is a big step in our continuing digital advancement. It will allow us to flexibility in how we deliver our news, information and advertising. The goal with the new site design is to give our readers a cleaner and less cluttered view of our offerings by improving the readability and attractiveness. The new site will also provide ourselves with a better foundation from which new features and ideas can be added to the site in the future, which will benefit our readers and advertisers as well.

Our newsrooms, digital team and design teams have been hard at work for months with specialists from NewsCycle Solutions to create the new Chinook Observer site. Frequent readers of the site will notice some changes.

Every member of the newsroom staff has been trained on how to post stories and pictures to the new site allowing for more regularly, sometimes directly from the field posting. We rethought every aspect of how to present our news online and how advertising is integrated. We needed to more fully engage our readers, attract new audience and better serve our advertisers’ needs.

If you have a problem finding something, we encourage you to use the site search. This might be the easiest way for readers to find familiar features until used to the redesign. Simply type what you’re looking for in the search box in the top right corner of every page. Ultimately, though, the site should be easier for readers to navigate.

Any design takes some getting used to. We ask you to be patient and understanding.

We will be monitoring the new site during the launch phase and doing our best to fix any glitches or problems that arise.

Try the new design for a few days and tell us what you think, what we’ve missed and what you like at feedback@chinookobserver.comThe site will continue to evolve as we make small changes and fine-tune the site. It is an ongoing process of designing, gathering feedback and refining. Your feedback will help us.

Responsive Design

Implementing a responsive design was one of the main benefits in upgrading our site. Responsive design means that pages of our site is optimized for mobile and tablet browsing. The site will automatically resize to fit all computer and mobile-device screens. Because one unified site will fit all the different platforms, mobile readers will for the first time have access to all the same content available on the desktop site. Only selected stories in each section were displayed on the previous mobile site, making it hard for readers to find the content they were looking for.

Advertising and classifieds

The site redesign provided an opportunity to refine the placement of advertising on the site and the responsive design also allowed for adapting ad sizes presented on different screen sizes.

Another big change is in the look and feel of the classifieds. This section is also built in responsive design allowing readers the flexibility to navigate the listings on the go. The previous site’s classifieds were not mobile friendly. Many other features have been added to our classifieds to allow for sharing, expanded listings and much more.


Digital replicas of the Chinook Observer is available on desktop, as well as Apple and Android phone and tablet apps. The eEdition provides a page-by-page replica of the main publication, as well as special sections and a marketplace of all display ads.

Print newspaper subscribers receive full access to the digital eEdition for each of the publications, included with their subscription. The eEdition app can be set up to automatically download each week’s newspaper for viewing even when not connected to the Internet. The apps are free to download through iTunes, Google Play and the Kindle App store, but a subscription is required to view the eEditions.