LINCOLN CITY, Oregon —Our website has – as of this morning, August 19.
Audiences are consuming more information, not less. Among those who read community news on a phone or tablet, the growth rate is high. Because of this, we have implemented the single biggest change —a responsive design so that the site can be easily viewed on mobile and tablet devices with a focus on readability.
This redesign is a big step in our continuing digital advancement. It will allow us to flexibility in how we deliver our stories, information and advertising. The goal with the new site design is to give our readers a cleaner and less cluttered view of our offerings by improving the readability and attractiveness. The new site will also provide a better foundation from which new features and ideas can be added to the site in the future, which will benefit our readers and advertisers as well.
Our newsrooms, digital team and design teams have been hard at work for months with specialists from NewsCycle Solutions to create the new Oregon Coast Today site. Frequent readers of the site will notice some changes. We rethought every aspect of how to present our news online and how advertising is integrated. We needed to more fully engage our readers, attract new audience and better serve our advertisers’ needs.
If you have a problem finding something, we encourage you to use the site search. This might be the easiest way for readers to find familiar features until used to the redesign. Simply type what you’re looking for in the search box in the top right corner of every page.
Any design takes some getting used to. We ask you to be patient and understanding. We will be monitoring the new site during the launch phase and doing our best to fix any glitches or problems that arise. Try the new design for a few days and tell us what you think, what we’ve missed and what you like at online@oregoncoasttoday.com. The site will continue to evolve as we make small changes and fine-tune the site. It is an ongoing process of designing, gathering feedback and refining. Your feedback will help us.
Responsive Design
Implementing a responsive design was one of the main benefits in upgrading our site. Responsive design means that pages of our site are optimized for mobile and tablet browsing. The site will automatically resize to fit all computer and mobile-device screens. Because one unified site will fit all the different platforms, mobile readers will for the first time have access to all the same content available on the desktop site.
Advertising
The site redesign provided an opportunity to refine the placement of advertising on the site and allowing for larger ad sizes. The responsive design also allowed for adapting ad sizes presented on different screen sizes.
eEdition
Digital replicas of the Oregon Coast Today newspaper is available on desktop, as well as Apple and Android phone and tablet apps. The eEdition provides a page-by-page replica of the main Oregon Coast Today, as well as special sections.